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Management Research Methods by PHYLLIS THARENOU, ROSS DONOHUE, AND BRIAN COOPER is a book available to read on EtoBox.
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Cover 1 Half-title 3 Title 5 Copyright 6 Contents 7 Preface 9 Part 1 Introduction 13 1 The research process 15 Overview of the research process 16 Developing the research question 17 Finding the theory or underlying frameworks 18 Terms 19 Theories 19 Literature evaluation 21 Empirical studies 22 Future research 23 Finalising the specific research questions or hypotheses 23 Formulating a hypothesis for the study 24 Qualities of a hypothesis 25 Alternatives to a hypothesis 26 Causality 27 Choosing the research design 28 Types of research designs 28 Qualitative and quantitative designs 28 Experimental and quasi-experimental designs 29 Correlational field study (survey) design 29 Case study design 30 Action research designs 30 The unit of analysis 30 Length of studies 31 Cross-sectional 31 Longitudinal 32 Choice of comparison 32 Sampling 33 General 33 Choosing the method(s) of data collection 33 Questionnaires and interviews 33 Documentation and observation 35 Reliability and validity 36 Developing a new scale 37 Choosing the method(s) of data analysis 37 Techniques of quantitative analysis 37 Initial analyses 37 Multivariate analyses 37 Techniques of qualitative analysis 38 Interpreti
- Author
- PHYLLIS THARENOU, ROSS DONOHUE, AND BRIAN COOPER
- Language
- EN
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