About this document
Digital Transformation by muhammad Bilal wassan is a document available to read on EtoBox.
This study investigates the impact of digital transformation on consumer behavior in the financial sector, highlighting its significance in enhancing user experience and driving customer loyalty. A quantitative approach was employed, surveying 385 bank customers, revealing that digital transformation significantly influences consumer behavior through improved communication, trust, transparency, and innovation. The findings suggest that financial institutions should prioritize digital transformation strategi
- Author
- muhammad Bilal wassan
- Language
- EN