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What is Consumer Preferences for Fast Food in Dhaka about?

This document discusses factors related to consumer preferences for fast food products in Bangladesh. It presents research conducted among university students in Dhaka on their fast food consumption habits. Through surveys and statistical analysis, the study identified several key factors that influence consumer preferences. The most important factors were found to be brand reputation, proximity and accessibility of fast food restaurants, similar taste to other fast food, and the cost and quality relationsh

Author

Syed Nasim

Language

EN