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The document analyzes the strategic planning of the sandwich company La Lucha in Trujillo, Peru, emphasizing the importance of SWOT analysis, EFE and EFI matrices for identifying strengths, weaknesses, opportunities, and threats. La Lucha aims to become the most recognized sandwich company in Peru and Chile by 2023, leveraging its strengths such as good brand recognition and low operating costs while addressing weaknesses like high prices and competition. Recommendations include enhancing internal controls,

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