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The Long Southern Strategy : How Chasing White Voters in the South Changed American Politics by Angie Maxwell; Todd Shields is a history book available to read on EtoBox.

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The Southern Strategy was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what Angie Maxwell and Todd Shields call the "Long Southern Strategy." The Southern Strategy is traditionally understood as a Goldwater and Nixon-era effort by the Republican Party to win over disaffected white voters in the Democratic stronghold of the American South. To realign these voters with the GOP, the party abandoned its past support for civil rights and used racially coded language to capitalize on southern white racial angst. However, that decision was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what Angie Maxwell and Todd Shields call the "Long Southern Strategy." In the wake of Second-Wave Feminism, the GOP dropped the Equal Rights Amendment from its platform and promoted traditional gender roles in an effort to appeal to anti-feminist white southerners, particularly women. And when the leadership of the Southern Baptist Convention became increasingly fundamentalist and politically active, the GOP tied its fate to the Christian Right. With original, extensive data on national and

Who reads The Long Southern Strategy : How Chasing White Voters in the South Changed American Politics?

Author

Angie Maxwell; Todd Shields

Publisher

New York, NY: Oxford University Press

Published

2019

Language

EN

ISBN

9780197579039

Category

history

Subjects

Political Science, History, Social_sciences

Rating

4.6 / 5 (119 ratings)

Updated

2026-03-14