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Social Media by Arjul Pojas Dela Cruz is a document available to read on EtoBox.

What is Social Media about?

This document discusses a study on the impact of social media on the buying decision process of hospitality management students at NEUST. It provides background on how social media has changed customer purchasing behavior and become an important marketing tool. A literature review covers how social media facilitates brand exposure and conversations between customers and marketers. Studies show social media influences consumer satisfaction during information search, alternative evaluation, and post-purchase

Author

Arjul Pojas Dela Cruz

Language

EN