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This study examines the significant impact of customer reviews and ratings on online purchase decisions, emphasizing their role in building trust, providing information, and influencing consumer perceptions. Positive reviews enhance credibility and foster confidence, while negative reviews offer transparency and mitigate uncertainty. The findings highlight the multifaceted nature of reviews, which not only guide individual choices but also shape the broader market landscape through social proof and communit

Author

iangandionco

Language

EN