Can I read Retail Marketing Strategy in Non-Food Sectors on EtoBox?

Retail Marketing Strategy in Non-Food Sectors by Miguel Angel Argandoña Condori is a document available to read on EtoBox.

What is Retail Marketing Strategy in Non-Food Sectors about?

This doctoral thesis examines the marketing strategies of retail companies in the non-food sector. It begins with a review of the existing literature on retail marketing strategy. The thesis then proposes to study: 1) the components of retail marketing strategy, 2) different types of retail marketing strategies, 3) relationships between marketing strategy and other variables, and 4) relationships between marketing strategy and results. The thesis is divided into three parts. Part one covers theoretical fo

Author

Miguel Angel Argandoña Condori

Language

EN