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What is Price and Loyalty in Birštonas Services about?

This document summarizes a research article that examines the relationship between price and customer loyalty in the services industry. The study aims to develop a theoretical model of the price-loyalty relationship and empirically test it using a survey of 112 customers at a sanatorium in Lithuania. The introduction discusses the importance of understanding how price impacts customer satisfaction and loyalty for service businesses competing in today

Author

Ahneen Oliver Llanes

Language

EN