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One billion customers : lessons from the front lines of doing business in China by James MacGregor, 1970- is a travel available to read on EtoBox.

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It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy. Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political cr

Who reads One billion customers : lessons from the front lines of doing business in China?

Author

James MacGregor, 1970-

Publisher

New York: Free Press

Published

2006

Language

EN

ISBN

9780743258418

Category

travel

Subjects

Language Learning, Economics, Fiction

Rating

3.79 / 5 (51 ratings)

Updated

2026-03-14