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About this Business, Management and Accounting article
Real Differences between Local and International Brands: Strategic Implications for International Marketers by Isabelle Schuiling and Jean-Noël Kapferer is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Isabelle Schuiling and Jean-Noël Kapferer
- Publisher
- American Marketing Association; SAGE Publications (ISSN 1069-031X)
- Published
- 2004
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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