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What is Food Marketing Strategy Essentials about?

Marketing involves planning and executing product development, pricing, distribution, and promotion to satisfy customer needs. The main role of marketing is to deliver customer value and attract and retain customers. A marketing strategy identifies target customers and tailors the marketing mix - product, price, place, and promotion - to meet their needs better than competitors. An effective strategy addresses unmet customer needs profitably through market segmentation and targeting specific consumer groups

Author

Marlon Delicana

Language

EN