Can I read Personal Brand Management (Management for Professionals) on EtoBox?

Personal Brand Management (Management for Professionals) by Talaya Waller; SpringerLink (Online service) is a nonfiction available to read on EtoBox.

What is Personal Brand Management (Management for Professionals) about?

"This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book's conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this 'personal' engagement is an

Who reads Personal Brand Management (Management for Professionals)?

Author

Talaya Waller; SpringerLink (Online service)

Publisher

Springer International Publishing : Imprint: Springer

Published

2020

Language

EN

ISBN

9783030437442

Category

nonfiction

Subjects

Business, Marketing, Management