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What is AMUL Price Promotion Experiment Design about?
The document proposes a marketing experiment to test the effect of a 25% price reduction on purchase intention for an Indian confectionery brand. It will involve randomly dividing 30,000 consumers in Ahmedabad into a test and control group. During the experiment, the test group will see the reduced price while the control group sees the original price. Any difference in sales between the groups will indicate the impact of the price promotion. Potential issues are that chocolate sales vary seasonally and com
- Author
- Shivansh Rajput
- Language
- EN