Can I read Gramsci and Media Literacy : Critically Thinking About TV and the Movies on EtoBox?

Gramsci and Media Literacy : Critically Thinking About TV and the Movies by Erika Engstrom, Ralph Beliveau is a nonfiction available to read on EtoBox.

What is Gramsci and Media Literacy : Critically Thinking About TV and the Movies about?

Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

Who reads Gramsci and Media Literacy : Critically Thinking About TV and the Movies?

Author

Erika Engstrom, Ralph Beliveau

Publisher

Lexington Books/Fortress Academic

Published

2021

Language

EN

ISBN

9781793619860

Category

nonfiction

Subjects

Science, Sociology, Literary Fiction