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Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion by Adam Attaar is a document available to read on EtoBox.

What is Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion about?

Three theoretical models predict that arousal should increase the effectiveness of heuristics. Three experiments examine how fearinducing versus romantic contexts influence effectiveness. Results support predictions from an evolutionary model. Findings highlight how evolutionary approach can lead to novel marketing insights.

Author

Adam Attaar

Language

EN