About this document
Psychology and Marketing - 2022 - Acuti by Tias Dwiko Ningsih is a document available to read on EtoBox.
This review article examines the unintended negative side-effects of product and service sustainability on consumer behavior, highlighting that while sustainability initiatives are often perceived positively, they can also lead to adverse outcomes such as reduced purchase intentions and negative emotional responses. The study synthesizes findings from 94 articles across various disciplines, identifying cognitive mechanisms and emotionally aversive states that contribute to these negative effects. It also pr
- Author
- Tias Dwiko Ningsih
- Language
- EN