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Understanding Consumer Need Recognition by efrata Alem is a document available to read on EtoBox.
What is Understanding Consumer Need Recognition about?
The document discusses the first stage of the consumer decision-making process, known as need recognition, where consumers identify their needs based on internal or external stimuli. It emphasizes the importance for companies to develop products that align with consumer desires and to effectively market them through channels like social media. Additionally, it highlights strategies such as giveaways and raising awareness of problems to activate consumer needs and trigger purchase decisions.
- Author
- efrata Alem
- Language
- EN