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What is Polo Ralph Lauren Brand Evolution about?

Ralph Lauren faced challenges creating a new fashion brand. He launched the Chaps brand in 1974 to access moderately priced menswear customers through department stores. This allowed Polo to target higher-end customers without brand dilution. In the 1990s, Ralph Lauren launched the Ralph and Lauren brands to offer more affordable options while maintaining the prestige of the core Polo Ralph Lauren brand. The company later introduced sub-brands and new logos to differentiate contemporary lines from classic c

Author

Abhinav

Language

EN