About this document
Understanding Consumer Behavior Dynamics by Soujanya Lk is a document available to read on EtoBox.
Consumer behavior is the study of the decision-making process of individuals and groups regarding the purchase of products, focusing on customer satisfaction. It encompasses various factors influencing buying motives, including psychological, social, personal, cultural, economic, and environmental aspects. Understanding consumer behavior is crucial for businesses to develop effective strategies, avoid market failures, and adapt to changing consumer preferences.
- Author
- Soujanya Lk
- Language
- EN