About this document
Customer Preferences in Resort Booking by Rocel Navaja is a document available to read on EtoBox.
This research study analyzes customer preferences in booking resorts, focusing on direct bookings versus online travel agencies (OTAs) at Gems Paradise in Lapu-Lapu City, Cebu. Findings indicate that while OTAs are appreciated for their convenience and pricing, concerns about payment security exist, whereas direct bookings are favored for personalized service despite some technological issues. The study suggests that hotels can enhance customer satisfaction and loyalty by integrating the strengths of both b
- Author
- Rocel Navaja
- Language
- EN