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This document provides an overview of consumer behaviour models including the economic model, psychoanalytical model, sociological model, and Howard Sheth model. The economic model views consumers as rational actors seeking to maximize utility within budget constraints. The psychoanalytical model views behaviour as driven by the id, ego, and superego. The sociological model emphasizes the influence of social groups on consumer decision making. The Howard Sheth model proposes that consumer decisions involve

Author

Kalai Madhan

Language

EN