Can I read How to Advertise: What Works, What Doesn't - and Why on EtoBox?

How to Advertise: What Works, What Doesn't - and Why by Roman, Kenneth; Maas, Jane; Nisenholtz, Martin; Roman, Kenneth. New how to advertise is a book available to read on EtoBox.

What is How to Advertise: What Works, What Doesn't - and Why about?

In Its Third Edition, This Comprehensive Guide To Advertising Includes Additional Chapters On The Internet And Interactive Media, Relationship Marketing, Integrated Communications, Creativity And Ideas, As Well As New Examples Throughout. Drawing On Their Own Experience, The Authors Cover: What To Say And Where - Creative Ideas, Brands And Strategies, Consumer Research, Media Strategies And Tactics; Getting The Message Out - Principles For Effective Tv, Magazines, Radio, Internet, Brochures And Promotions; And Tying It All Together - Integrated Communiations, Global Campaigns, Target Marketing, Working With An Agency, Truth And Ethics.

Author

Roman, Kenneth; Maas, Jane; Nisenholtz, Martin; Roman, Kenneth. New how to advertise

Publisher

Kogan Page, Limited

Published

2003

Language

EN

ISBN

9780749438494

Subjects

Management, Business