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What is Women Consumer Car Buying Study about?

This document summarizes a study report on women consumer attitudes towards purchasing cars. The study was conducted by Priya Malini at Sri Manakula Vinayagar Engineering College in Pondicherry, India in 2007 under the guidance of her professor. The study utilized a survey of 200 women consumers to understand their preferences, influences, and expectations when purchasing a car. Statistical tools like chi-square tests and z-tests were used to analyze the survey data. The study aimed to provide insights into

Author

Logesh Cool

Language

EN