Can I read High Impact Marketing That Gets Results (Guru in a Bottle) on EtoBox?

High Impact Marketing That Gets Results (Guru in a Bottle) by Ardi Kolah,Kolah Ardi is a book available to read on EtoBox.

What is High Impact Marketing That Gets Results (Guru in a Bottle) about?

Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. The full range of the marketing mix is covered, within the broader context of overall marketing strategy, including:Market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.

Author

Ardi Kolah,Kolah Ardi

Publisher

Kogan Page, Limited

Published

2013

Language

EN

ISBN

9780749464530

Subjects

Marketing, Management, Business