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What is Destination Management Course Overview about?

This document provides information on the Ljubljana Summer School 2016 course "Destination Management and Marketing". The course aims to introduce students to new collaborative approaches for managing tourism destinations, and train students to work in international teams. It will cover traditional and new paradigms of destination management, with a focus on applying the St. Gallen Advance Model. Students will conduct fieldwork in Ljubljana and work in groups to analyze visitor flows and propose improvement

Author

PRINCESS AULEEN M. SAN AGUSTIN

Language

EN