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What is Entering the Turkish Pharma Market about?

Maha Research Labs is considering entering the Turkish pharmaceutical market. A situation analysis found high competitive rivalry and bargaining power of buyers. A PESTEL analysis found Turkey incentivizes local manufacturers and imports of generic equivalents are excluded. Maha should collaborate with third-party Turkish manufacturers to gain insights into local practices, gain government acceptance and slowly expand their product portfolio for the Turkish market.

Author

souranilsen

Language

EN