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What is Sales Force Performance Evaluation Guide about?

This document summarizes various methods for evaluating sales force performance, including sales audit, sales volume analysis, marketing cost analysis, profitability analysis, and productivity analysis. Sales volume analysis examines sales by product, territory, accounts and customers, using hierarchical analysis moving from high levels to lower levels or effectiveness analysis comparing actual to target sales. Marketing cost analysis studies expenses through variance analysis of actual vs budgeted costs or

Author

Girish Jethani

Language

EN