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What is Understanding Attitudes and Influencing Factors about?
Chapter 11 discusses attitudes, defining them as enduring organizations of cognitive, affective, and behavioral components towards environmental aspects. It explains how these components can influence consumer behavior and outlines strategies for changing attitudes, including cognitive, affective, and behavioral adjustments. The chapter also covers the Elaboration Likelihood Model, communication factors affecting attitudes, and provides case studies on smoking deterrence and e-cigarette advertisements.
- Author
- Nguyên Ngô
- Language
- EN