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Bank of America: Geoenabling Banking Strategy by Benson Mwathi is a document available to read on EtoBox.

What is Bank of America: Geoenabling Banking Strategy about?

Bank of America uses location analytics and mapping tools from Esri to optimize its branch network and lower costs. By analyzing customer transaction data mapped by location over time, the bank has identified opportunities to close underperforming branches, remodel others, and open new ATMs in better locations. This has allowed the bank to reduce annual expenses by $800 million while maintaining its customer base. The maps provide insight into customer behavior and branch performance that helps the bank mak

Author

Benson Mwathi

Language

EN