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Social Exclusion by Liv is a document available to read on EtoBox.
What is Social Exclusion about?
This study investigates how social exclusion affects the effectiveness of altruistic versus egoistic appeals in charitable advertising. The authors found that individuals who feel socially excluded are more responsive to altruistic appeals, while those who feel socially included show no significant preference between the two types of appeals. The research suggests that social exclusion heightens relational needs, making other-benefit messages more persuasive for excluded individuals seeking social connectio
- Author
- Liv
- Language
- EN