Can I read Theory of Media Literacy : A Cognitive Approach on EtoBox?

Theory of Media Literacy : A Cognitive Approach by Dr W. James Potter is a nonfiction available to read on EtoBox.

What is Theory of Media Literacy : A Cognitive Approach about?

Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed. Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well a

Who reads Theory of Media Literacy : A Cognitive Approach?

Author

Dr W. James Potter

Publisher

SAGE Publications, Incorporated

Published

2004

Language

EN

ISBN

9781322420103

Category

nonfiction

Subjects

Language Learning, Sociology, Literary Fiction