About this document
POP Advertising Strategy for Big TV by asimo21 is a document available to read on EtoBox.
Reliance launched Big TV in 2008 with MPEG-4 technology. It has features like digital viewing, interactive services, and parental controls. To promote Big TV, Reliance used a brand campaign called "Joy of Ownership" across publications, radio stations, and websites. The campaign focused on in-store displays and contests over traditional outdoor advertising. It spread across 45 cities and rewarded retailers. The strategy emphasized customer advocacy and support for channel partners. Point-of-purchase display
- Author
- asimo21
- Language
- EN