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Green Cooperation in Last-Mile Logistics by anhchuctran27 is a document available to read on EtoBox.
This study investigates the impact of green cooperation in last-mile logistics on consumer loyalty and sustainable consumption behaviors, utilizing theories of contingency, transaction costs, and trust. An analysis of survey data from 453 users of green shopping platforms in South Korea reveals that green cooperation positively influences sustainable consumption and trust, while transaction costs negatively moderate these relationships. The findings highlight the importance of consumer participation in eco-
- Author
- anhchuctran27
- Language
- EN