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What is MLM Réseau about?

This study examines consumer attitudes towards multilevel marketing (MLM) in Guangdong Province, China, based on a survey of 541 participants. The findings indicate that while most consumers accept MLM, their understanding and discrimination abilities vary significantly, with education and income influencing acceptance more than gender or age. Additionally, consumers express a strong desire for government regulation of direct selling companies to ensure legal operations and prevent fraud.

Author

marietendeng02

Language

EN