Can I read Storynomics - Robert McKee on EtoBox?

Storynomics - Robert McKee by Ipank Mufti Wahid is a document available to read on EtoBox.

What is Storynomics - Robert McKee about?

This document is the copyright page and contents for the book "Storynomics: Story-Driven Marketing in the Post-Advertising World" by Robert McKee and Thomas Gerace. It lists the publisher, imprint, publication date, cataloging information, and chapter titles for the book. The book is about how marketing is undergoing a revolution as advertising becomes less effective, and explores how using stories can help transform marketing, branding, advertising and sales.

Author

Ipank Mufti Wahid

Language

EN