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What is Sales Management Course Outline 2023 about?

This document outlines the course details for Sales Management (MKT-418) at Sukkur IBA University. The course is a 3 credit hour course offered in the fall semester for BBA VII students. It aims to impart marketing knowledge related to the service sector. Key topics covered include sales careers, organizational strategies, salesforce structure and management, talent acquisition and development, leadership, motivation and evaluation. Student assessment will include midterms, projects, quizzes and class parti

Author

nihal

Language

EN