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Barriers to E-commerce for Moroccan SMEs by Leiza Lapuz Pelayo is a document available to read on EtoBox.
What is Barriers to E-commerce for Moroccan SMEs about?
The paper analyzes barriers that prevent small and medium enterprises (SMEs) in Morocco from adopting e-commerce. Through a multiple case study of four SMEs, the author finds that technological and financial factors are the most significant barriers, followed by cultural and organizational barriers. The cases show that SMEs have websites but do not offer online sales, payments, or procurement due to barriers like cost, lack of resources, and employee readiness. The study concludes that technological, financ
- Author
- Leiza Lapuz Pelayo
- Language
- EN