About this document
Boston Globe by nenpa10 is a document available to read on EtoBox.
The Boston Globe is implementing a two-brand strategy with Boston.com and BostonGlobe.com to address challenges in the print business and take advantage of opportunities in digital. Boston.com will remain a free, advertising-supported site targeting online and mobile users. BostonGlobe.com will be a paid premium product appealing to print subscribers and focusing on immersive reading experiences. The goal is to grow the overall audience and revenues across both brands by offering distinct products that meet
- Author
- nenpa10
- Language
- EN