About this document
CH-17-Pricing in Retailing (M) by Halimah Sheikh is a document available to read on EtoBox.
The document discusses developing a retail price strategy, including examining external factors that affect pricing decisions like consumers, government regulations, suppliers and competitors. It outlines different pricing options like discount, at-market or upscale orientations. It also presents steps to develop a pricing strategy, like setting objectives, a broad policy, implementation and making adjustments.
- Author
- Halimah Sheikh
- Language
- EN