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Engaging Millennials Through Winery Websites by Keith Voges is a document available to read on EtoBox.

What is Engaging Millennials Through Winery Websites about?

This document discusses a study examining how winery websites can be used to build relationships with Millennial wine consumers. 122 young adults aged 23 on average were asked to visit winery websites and evaluate them. They were then asked to visit the wineries in person. The study found that: 1) Positive evaluations of a winery

Author

Keith Voges

Language

EN