About this document
Digital Marketing: Transforming Communication by sarita sharma is a document available to read on EtoBox.
This document is a project report submitted by Priya Agarwal, a second year B.Com student at J.D. Birla Institute, on the topic of "Digital Marketing – The New Face of Marketing Communication". The report was completed under the supervision of Mrs. Basudha Mukhopadhyay. It includes an introduction, literature review, objectives, methodology, analysis of the digital marketing industry in India, findings from research conducted, and conclusions. The report aims to understand changing consumer buying behaviors
- Author
- sarita sharma
- Language
- EN