About this document

Marketing Strategies: Attract and Retain Customers by Jem Lin is a document available to read on EtoBox.

The document discusses the importance of having two types of products for marketing: products to attract new customers and products to retain existing customers. It notes that acquiring new customers is much more expensive than keeping existing customers satisfied. As such, businesses should focus on diversifying their product lines to continually offer existing customers complementary new products and services, while still attracting new customers. This strategy builds trust with customers and increases re

Author

Jem Lin

Language

EN