Can I read Campaign Craft: The Strategies, Tactics, And Art Of Political Campaign Management Revised And Expanded Edition (praeger Series In Political Communication) on EtoBox?

Campaign Craft: The Strategies, Tactics, And Art Of Political Campaign Management Revised And Expanded Edition (praeger Series In Political Communication) by Daniel M. Shea, Michael John Burton, Daniel M Shea is a book available to read on EtoBox.

What is Campaign Craft: The Strategies, Tactics, And Art Of Political Campaign Management Revised And Expanded Edition (praeger Series In Political Communication) about?

Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques. Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, free media--including the Internet--and get-out- the-vote drives). Throughout the text, Shea and Burton's discussion and analysis is peppered with examples from national, state- level, and local campaigns. This comprehensive guide is must reading for all those interested in the campaign process, including candidates and political activists

Author

Daniel M. Shea, Michael John Burton, Daniel M Shea

Publisher

Praeger; ABC-CLIO, LLC

Published

2001

Language

EN

ISBN

9780275970932

Subjects

Political Science, Social Science, Management

Rating

3.8 / 5 (10 ratings)

Updated

2026-03-14