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Strategic Marketing in South African SMEs by Jesús Ismael Morales Sánchez is a document available to read on EtoBox.

What is Strategic Marketing in South African SMEs about?

This document discusses strategic marketing planning among small and medium enterprises (SMEs) in South Africa. It indicates that higher performing SMEs prioritize marketing more than other functions but are still sales-oriented. These SMEs also have more awareness of strategic planning tools and compete through value-added products and relationships. However, most SMEs still lack formal strategic planning.

Author

Jesús Ismael Morales Sánchez

Language

EN