Can I read Understanding Loyalty vs. Royalty in CRM on EtoBox?

Understanding Loyalty vs. Royalty in CRM by Tiberiu Costin is a document available to read on EtoBox.

What is Understanding Loyalty vs. Royalty in CRM about?

This document discusses the relationships between customer relationship management (CRM), quality, and customer loyalty, and how these can lead to competitive advantage for companies. It introduces a 5Q model to measure quality and loyalty. The key points are: 1) CRM and high quality products/services are two ways for companies to gain a competitive advantage through building strong customer relationships and loyalty. 2) Improving intangible quality attributes and linking them to CRM strategies can help id

Author

Tiberiu Costin

Language

EN