About this Business, Management and Accounting article
Stimulating customer response to promotions: The case of mobile phone coupons by Kondo, Fumiyo N; Uwadaira, Yasuhiro; Nakahara, Mariko is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Kondo, Fumiyo N; Uwadaira, Yasuhiro; Nakahara, Mariko
- Publisher
- Palgrave Publishers Ltd.; Springer Science and Business Media LLC; Palgrave Macmillan Ltd. (ISSN 0967-3237)
- Published
- 2007
- Field
- Business, Management and Accounting (Social Sciences)