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What is Understanding Mass Culture Theory about?

Mass Culture Theory, proposed by the Frankfurt School, explores the impact of mass media and culture on society, emphasizing the exploitation of individuals through standardized, formulaic products that cater to profit. It critiques the notion of passive consumers, arguing that audiences actively construct their identities using elements of mass culture. Additionally, sensationalism in journalism is highlighted as a bias that prioritizes viewership over objective reporting, leading to a focus on trivial mat

Author

SHEENA PEREIRA

Language

EN