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Understanding Marketing Management Basics by wanapramudya is a document available to read on EtoBox.
What is Understanding Marketing Management Basics about?
This document outlines the key elements of marketing management, including defining marketing, developing marketing strategies and plans, conducting market research to understand customers, building strong brands through branding and positioning, shaping market offerings around products, services, and pricing, delivering value through integrated marketing channels, communicating value via integrated marketing communications, and creating long term growth by introducing new offerings and tapping global marke
- Author
- wanapramudya
- Language
- EN