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Managing Product Innovation (Advances in Business Marketing and Purchasing) by Arch G. Woodside is a book available to read on EtoBox.

What is Managing Product Innovation (Advances in Business Marketing and Purchasing) about?

Explains why both manufacturing and customer firms usually reject superior new technologies and how competitors new to the industry become successful. This title provides answers on what specific actions executives in established and new firms can adopt to achieve successful radical NPD programs. Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPD programs? "Managing Product Innovation (MPI)" explains why both manufacturing and customer firms usually reject superior new technologies and how competitors new to the industry become successful (by focusing on previously unnoticed customers and offering higher performance with lower costs via the radically new technologies). "MPI" provides worthwhile answers on what specific actions executives in estab

Author

Arch G. Woodside

Publisher

Jai Press, Incorporated

Published

2005

Language

EN

ISBN

9781849503112

Subjects

Management, Sociology, Business